Meeting a basic need leads to business success

7 December 2016

Ever had that nagging doubt about whether you’ve left the hob on or front door open? That sort of feeling is likely to drive you to distraction until the situation is resolved one way or another, isn’t it?

It’s not just an annoyance, but plays to our deep-seated need for security and safety as outlined in the well-known psychology motivational theory by Maslow. His hierarchy of needs comprises a five-tier model of human needs which are often depicted as hierarchical levels within a pyramid. In this model, safety needs (security and safety) are identified as a foundation for future success.

The idea is that if we don’t feel safe and secure then we can’t go on to achieve our full potential. Applied to our everyday lives, it makes a lot of sense. If you can’t be sure your home is secure, then you can’t concentrate at work and vice versa.
In business terms security isn’t just about protecting your staff and assets with alarm systems and guards (though as MD of a security company, I obviously think that’s important).

It’s also about being secure in the knowledge that your business is sustainable whatever surprises and shocks might come your way. Once you’re in a position to feel secure about this, then you can look to invest and grow your business and achieve your ambitions (or self-actualization as it’s known in the model).

That’s why along with supplying manned guards and electronic solutions (including remote monitoring, so we can confirm your commercial premises is indeed locked up!), we work with our customers to offer a wider service, both in terms of what guards do when they are on-site and what we can offer in terms of off-site support.

We want your business to be a success as that makes ours all the more sustainable, so we look to build relationships – which happens to be the next stage of the model to fulfil psychological needs.

In fact, by working together to build a successful business we move up the hierarchy and achieve our ambitions at the same time – all built on a secure foundation.

Jan Hein Hemke
Managing Director at Facilicom UK & Ireland